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A sense of unity: CiticPacific

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Steiner&Co. pioneered international awareness of Chinese brands.

When conglomerate CiticPacific became an autonomous company, they sought a visual identity distinct from their Beijing parent, yet expressing their Chinese heritage.

Steiner’s solution provides graphic consistency for a far-reaching, fast-growing organization. A traditional lantern forms the word CITIC, echoing the shape of the character for “China.” The lantern’s welcoming, vibrant red has positive connotations in Asia.

©2024 Steiner&Co.

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