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Citic Pacific
Hongkong Land
Global impact: HSBC

Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate and refresh its image in a crowded market. It faced the challenge of communicating its enduring stature in an up-to-date way.
Steiner shortened the brand name to Hongkong Land and devised an H mark combining a floor plan with the Chinese character for “longevity”. The contemporary format adapts especially well to their state-of-the-art developments.
©2024 Steiner&Co.
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