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At home in China: Unilever

Unilever chose Steiner&Co. to help reinvigorate its corporate brand in China, which would be added to the labels of the group’s consumer products, including Knorr, Lipton, Lux, Ponds, Skippy, and Vaseline.

Noteworthy: Standard Chartered Bank

Banknotes are proud symbols of their societies. In Hong Kong they provide a unique branding opportunity for the three commercial banks authorized to issue them.

Mark of the dragon: Ssangyong Korea

One of South Korea’s largest chaebols, Ssangyong was famous at home but needed a new, less parochial corporate identity to signify a growing international presence.

A new standard in China: Shanghai Mart

China's first multi-functional complex and “Asia's largest permanent international trade mart” provides some three million square feet of first-class exhibition space.
A brand appealing to local taste while attracting a worldwide audience was essential.

Designing a name: Millenia

Immediate brand recognition was vital to the launch of this important Singapore property development, which includes an office tower, shopping mall, and luxury hotels.

Global impact: HSBC

The Hongkong and Shanghai Banking Corporation was the ungainly name for an emerging giant with subsidiary brands in banking, finance, brokerage,
and insurance.

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A sense of unity: CiticPacific

When conglomerate CiticPacific became an autonomous company, they sought a visual identity distinct from their Beijing parent.

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Brand architecture: Hongkong Land

Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate.

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Winning strategy: The Jockey Club

Anticipating the 1997 handover,
the Royal Hong Kong Jockey Club voted to modify its colonial name.

©2024 Steiner&Co.

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