Unilever chose Steiner&Co. to help reinvigorate its corporate brand in China, which would be added to the labels of the group’s consumer products, including Knorr, Lipton, Lux, Ponds, Skippy, and Vaseline.
Banknotes are proud symbols of their societies. In Hong Kong they provide a unique branding opportunity for the three commercial banks authorized to issue them.
One of South Korea’s largest chaebols, Ssangyong was famous at home but needed a new, less parochial corporate identity to signify a growing international presence.
China's first multi-functional complex and “Asia's largest permanent international trade mart” provides some three million square feet of first-class exhibition space. A brand appealing to local taste while attracting a worldwide audience was essential.
Immediate brand recognition was vital to the launch of this important Singapore property development, which includes an office tower, shopping mall, and luxury hotels.
The Hongkong and Shanghai Banking Corporation was the ungainly name for an emerging giant with subsidiary brands in banking, finance, brokerage, and insurance.
Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate.