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Brand architecture: Hongkong Land
Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate.

Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate and refresh its image in a crowded market. It faced the challenge of communicating its enduring stature in an up-to-date way. Steiner shortened the brand name to Hongkong Land and devised an H mark combining a floor plan with the Chinese character for “longevity”. The contemporary format adapts especially well to their state-of-the-art developments.
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