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Event Recap: Hong Kong's leading young designers meet Henry

We ended February at Steiner&Co. on a high note with a special visit from Katol, HongKongD, Adonian Chan, Benny Luk, PMAN, and Westley Wong.

Case Study: At home in China: Unilever

Unilever chose Steiner&Co. to help reinvigorate its corporate brand in China, which would be added to the labels of the group’s consumer products, including Knorr, Lipton, Lux, Ponds, Skippy, and Vaseline.

Case Study: Noteworthy: Standard Chartered Bank

Banknotes are proud symbols of their societies. In Hong Kong they provide a unique branding opportunity for the three issuing commercial banks.

Case Study: Mark of the dragon: Ssangyong Korea

One of South Korea’s largest chaebols, Ssangyong was famous at home but needed a new corporate identity to signify a growing international presence.

Case Study: A new standard in China: Shanghai Mart

China's first multi-functional complex and “Asia's largest permanent international trade mart” provides three million square feet of first-class exhibition space.

Case Study: Designing a name: Millenia

Immediate brand recognition was vital to the launch of this Singapore property development, which includes an office tower, shopping mall, and luxury hotels.

Case Study: Global impact: HSBC

The Hongkong and Shanghai Banking Corporation was the ungainly name for an emerging giant with subsidiary brands in banking, finance, and insurance.

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Case Study: A sense of unity: CiticPacific

When conglomerate CiticPacific became an autonomous company, they sought a visual identity distinct from their Beijing parent.

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Case Study: Brand architecture: Hongkong Land

Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate.

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Case Study: Winning strategy: The Jockey Club

Anticipating the 1997 handover, the Royal Hong Kong Jockey Club voted to modify its colonial name.

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